My Take: Storage Advertisement

Recently I saw an ad for a popular storage facility. Their hook?

"Where the good stuff goes."

Are you freakin kidding me? Seriously?

Let's think about this for a moment. If it's the "good stuff" then why would you send it away to be locked up and most likely never touched again? On top of that, why would you pay your hard-earned dollars to send it away to never be touched again. Don't you want the good stuff with you to enjoy?

On the flip side, if storage is where the good stuff goes then what they're not saying is that your home is where the bad stuff stays. Ridiculous, right? After all, you definitely don't want bad stuff in your home.

Don't be fooled by advertising telling you that storage units are so fabulous that they're where the "good stuff goes." They're not. Storage units are a black hole of money suck and your home is where the good stuff stays. If you've got too much, start weeding it out so you can properly enjoy your good stuff.

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